The demand for business goods is ultimately derived from
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❍Derived demand The demand for business goods is ultimately derived from the demand for consumer goods.
❍For this reason, the business marketer must closely monitor the buying patterns of ultimate consumers.
❍For instance, the Big Three automakers in Detroit have been driving the boom in demand for steel-bar products
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Derived demand The demand for business goods is ultimately derived from the demand for consumer goods.
For this reason, the business marketer must closely monitor the buying patterns of ultimate consumers.
For instance, the Big Three automakers in Detroit have been driving the boom in demand for steel-bar products......
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