Question

The demand for Krispee Crunchies, a favorite breakfast cereal of people born in the 1940s, is experiencing a decline. The company wants to monitor demand for this product closely as it nears the end of its life cycle. The trend-adjusted exponential smoothing method is used with = 0.1 and =0.2. At the end of December, the January estimate for the average number of cases sold per month, , was 900,000 and the trend, , was -50,000 per month. The following table shows the actual sales history for January, February, and March. Generate forecasts for February, March, and April. MonthSalesJanuary890,000February800,000March825,000

Answer 1

Answer:

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