Question

The difference between a franchise contract and a licensing contract is that a

Answer 1

Licensing=By the term licensing we mean a business model in which the licensor grants the right to use intellectual property, brand or produce a company’s product to the licensee, for royalty. The licensee company then makes a huge capital investment to commence its operations.

whereas

Franchising=We define franchising as a strategy mainly used by service companies, that allows the franchisee to use a business model, processes or brand name for a fee, to conduct business, as an independent branch of the parent company (franchisor).

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