The difference between transactional selling and relationship selling is
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- Transactional marketing is based on a single sale formula and geared towards short term benefits. Relationship marketing promotes customer loyalty and improving ways of doing business for long-term customer retention. In transactional marketing, customer interaction is minimal, whereas relationship marketing is often.
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Transactional selling is based on a single sale formula with short term benefits. Relationship selling is promotes customers loyalty and improving way of doing business for long term customer retention. transactional____minimal. relationship selling_____often.
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