the economy of movies is changing
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Film has a uniquely powerful ubiquity within human culture. ... When you start to then consider revenues and audience figures from those who consume digitally, via television, repeat view content they already own and view through the highly illegal but vast black-market in films, the figures become truly staggering.
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The concept of multiplexes have changed the economy of movies. Now one movie runs in thousands of cinema halls in the country and abroad alongside other films. The competition has raised the status of movie production and now it's an industry in itself employing crores of people.
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