The effectiveness of any of the generic business level strategies is contingent upon
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The effectiveness of any of the generic business level strategies is contingent upon Strategic Management.
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The effectiveness of the ‘generic business-level’ strategies is contingent upon the match between the ‘opportunities and threats’ in its ‘external market’ and the strengths of its internal environment.
EXPLANATION:
Business-level strategies are used as a guide by the companies in the business and their marketing strategies. The strategies are formed by the companies for their products and they focus on the market with their effective business strategies with an emphasis on quality, brand appeal, reliability and also on its cost structure.
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