The entire value of the customer's conversion is placed on the final marketing channel or campaign that delivered the customer. This defines what type of attribution model?
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The entire value of the customer's conversion is placed on the final marketing channel or campaign that delivered the customer.
This defines the multi-channel attribution model.
They refers to a task of knowing which kind of marketing channels, leads to the sales and offering every channel a suitable credit based on its role in sales cycles.
It is called multi-channel attribution.
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Explanation:
This defines the multi-channel attribution model.
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