The
environment relates competition, customer, channel, intermediaries,
government policies, social, economic and political factor.
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The Micro-environment relates competition, customer, channel, intermediaries, government policies, social, economic and political factor.
Explanation:
- Micro Environment is defined as the environment consisting of all the factors of the direct environment of an organization which affects the performance of the company, as they have a direct influence on the organization’s regular business operations.
- The micro-environment is widely referred to as the operating environment or task environment.
- The elements of the micro-environment are intimately linked with a particular company and they do not affect the other companies functioning in the industry, in an analogous manner, as some elements are specific to the firm.
- Hence, we can say that the micro-environment is one in which the firm tackles its definite arena.
- Some important elements of the micro-environment are competitors, customers, suppliers, shareholders, intermediaries, media, employees, etc.
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