The Federai Bank, Kannur Branch, Kerala has decided
to launch a special campaign for four months to provide
life cover to all their savings account holders under
*Prime Minister Jeevan Jyoti Yojna'. At the end of first
month, the bank had succeded to obtain premium from
35% of their account holders as against the target of
40%. On thorough analysis, the bank manager came to
a conclusion that illiteracy among public and lack of
awareness about social security measures were two
main causes of failures to achieve the required target.
(1) Identify and explain the function of management
performed by bank manager.
(1) Mention any three objectives of the function so
identified in point (1) above.
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