Question

The first phase of the value creation and delivery sequence is ________ that represents the "homework" marketing must do before any product exists.
Select one:
a. service consideration
b. target marketing
c. market research
d. choosing the value​

Answer 1

Explanation:

the "homework" marketing must do before any product exists.

Select one:

a. service consideration

b. target marketing

c. market research

d. choosing the value

Answer 2

VALUE CREATION IN MARKETING

The first phase of the value creation and delivery sequence is (D) choosing the value that represents the "homework" marketing must do before any product exists.

GETTING TO KNOW MORE ABOUT VALUE CREATION IN MARKETING:

* The fundamental objective of marketing is to create and provide value. The objective of all of the duties involved in marketing is to deliver value. They truly establish a chain that leads to the delivery of value.

* Value selection is addressed in marketing strategy, buyer analysis, market segmentation, and targeting. Value generation and delivery are addressed in product development, production, service planning, pricing, distribution, and servicing. Value communication is addressed via personal selling, advertising, publicity, and sales promotion.

* Rather than one-time huge bangs, a steady and ongoing effort is required. The effort must result in long-term value addition, which usually occurs through variables such as improving the product's functional utility/convenience.