Question

The first step in the market segmentation process is to
a. Define the market
b. Position offer in the market.
C. Segment the market.
d. Target the market.​

Answer 1

Answer:

c

Explanation:

thank you and follow and mark brainly

Answer 2

Answer:

a.Define the market

Explanation:

• Once you have clearly defined your market, you can begin to segment this market into different groups based on shared characteristics. While doing so, the four different kinds of segmentation discussed above should be considered. Depending on the type of product you want to introduce into the market, you can pick a segmentation type.
• Create a profile of your segment that describes the market segments accurately. This profile should include descriptions on the geographic spread, demographic distribution, psychographic description, segment size, segment growth rate, consumer needs, usage level, and additional relevant details on consumer behaviour.
• The fourth step involves evaluating segment profiles. You must evaluate the attractiveness of each market segment before you can select the one that is most appropriate for you to target. Different structural and financial factors will play a role in determining the attractiveness of a market segment. This includes profit margins, type of distribution channels, segment size and growth rate, and competitors.
• Once you have properly evaluated the different segments, you can select the segment that you want to target. This is the most important step in the whole process, as the segment you select will shape all your marketing strategies and your product positioning going forth.