The five force model developed by
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professor Michael Porter
Understanding Porter's Five Forces. The tool was created by Harvard Business School professor Michael Porter, to analyze an industry's attractiveness and likely profitability. Since its publication in 1979, it has become one of the most popular and highly regarded business strategy tools.
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Φ ANSWER :- Michael E Porter....
Φ FIVE FORCE MODEL :- The model determines the intensity of competition in any industry is a mix of five competitive factors operating in different areas of the whole market....
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