Question

The following brief has been given by the Head of Business Development, sheba.xyz.

Brief:-

The company, namely ‘sheba.xyz’, which is regarded as a household service marketplace that connects the verified service providers with the customers online, has recently realized that most of their prospective clients are completely unaware of the services that they provide. Considering the current situation and in hopes of creating awareness, sheba.xyz is planning to arrange a campaign on December 31, 2021(New Year's Eve). The event is scheduled to be activated on December 1, 2021, online using Web 2.0 based platforms. Basically, the company, which is sheba.xyz, offers a comprehensive range of products and services to cater to the everyday needs of the customers at home or in the office, out of which sheba.xyz beauty services, which provides salon and makeover services at home, mainly provide training and numerous benefits to the female entrepreneurs in hopes of growing and supporting them in every stage of their startup journey.

What do you need to do?

Analyze the above situation, and then suggest the company a suitable web 2.0 based campaign idea. Outline a draft proposal by incorporating all the appropriate stages (e.g. name of the campaign, type of campaign, campaign objectives, target audience, campaign overview, campaign parameters, campaign timeline, channels for communication, incentives, campaign assets, and budget) with the aim of engaging company’s existing or potential consumers in Dhaka city only.​

Answer 1

Explanation:

Analyze the above situation, and then suggest the company a suitable web 2.0 based campaign idea. Outline a draft proposal by incorporating all the school