Question

The founder and CEO of Savour foods said in an interview, “we believe our customer exhibit

high-involvement buying behaviors.” Do you agree to this statement? Why or why not?​

Answer 1

Answer:

please give me like and point

Answer 2

I do not agree with the statement.

• Based on the degree of customer participation and the degree of variations between brands, the consumer purchase behaviour is affected.
• Market behaviour is not only the study of what people buy, but also when and under what circumstances the commodity is consumed.
• According to Assael's model of buyer conduct, outlining customer buying behaviour states that many times consumers do not meet the criterion of high-involvement as the need is also dependent as per the products offered.