Question

The four major factors influencing consumer behaviour are

Answer 1

Answer:

Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. ... Consumer s buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics

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Answer 2

Answer:

Explanation:

Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.