Question

The four variables -  quality, price, felt need for the product, and brand name – play a very important role in customers’ decision to purchase products. When a product is of good quality, consumer confidence in the product grows and the stronger becomes the decision of the consumer to purchase the product. A reasonable price and a good brand name also induces the consumer to purchase the product. Of course, the more the consumer needs the product (such as basic needs or essentials), and the better the price, the quality, and the brand name, the greater the prospect for the consumer making the decision to buy the product. Usually, the better known the brand name, the greater the desire to purchase that product. However, if a prospective consumer happens to have a strong brand loyalty for a brand other than the one marketed, then, the brand name of the product will not play an important role in the purchase decision. ​

Answer 1

Answer:

Impact of the store branded products on purchasing behaviours of consumers