Question

The functional/utilitarian aspects of a product/service are what the consumers value the most. True False

The Hispanic American market can always be treated as a single segment.

True

False

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Answer 1

Answer:

true

false

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Answer 2

True.

The functional/utilitarian aspects of a product/service are what the consumers value the most.

• The greatest way to describe customer value is how much a product or service is worth to a customer. It is a measurement of all the expenses and advantages related to a good or service. Price, quality, and what the good or service can do for that specific person are a few examples.
• Someone whose business will have a major impact on your bottom line is considered a high-value customer. They are more dependent on your goods or services than other clients and/or ultimately generate more revenue. Depending on your business vertical, high-value consumers are categorised differently.

True

The Hispanic American market can always be treated as a single segment.

• It is essential to approach the Hispanic American market as a single sector. The presence of children in the home has been determined to be the most important element in characterising subsegments with regard to stage in the family life cycle.
• Most marketers have typically referred to the Hispanic market as the growing number of foreign-born Americans who were born outside of Spanish-speaking countries in Latin America (mainly Mexico, Central America and the Caribbean).
• Customers in the Hispanic American market seek out goods that not only satisfy their needs and wants, but also reflect their culture. More than 71% of Hispanic Americans place a high value on their cultural identity and strong ties to their nation of origin when making selections about what to buy.

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