The Gessler Brothers lost to big businesses and heavy advertising, that sold cheaper
shoes. The shoes didn't last long but the big businesses managed to buy back their
customers with the change in trends. This is an example of the big fish taking over the
smaller ones. It is referred to as the monopolistic market. Many artisans have suffered
as a result, post Industrial Revolution and colonial takeover.
Write a note on how a skillful master shoe maker struggled to compete with the big
advertisers.
Answers
Answer:
Gessler was successful as a bootmaker because his customers were immensely satisfied with the boot he made. This perfectly fit them and lasted long. Yes, he was a failure as a competitive businessman. ... He lost his customers because of the delay in delivery.Answer: Mr Gessler's complaint against big firms was that they got customers only because of advertising, and not because of any quality work. Mr Gessler, who loved his job and who used to make good quality boots, had very little work because people preferred the big firms.The author knew that Mr Gessler made good quality boots. Every single pair of boots was good enough to last a long time. He came to know from Mr Gessler himself that in spite of his love for his job he could not get much work. This was because people preferred buying boots from big firms.