The Golden Age of Comics
(1) The period from the late 1930s to the middle 1940s is known as the golden age of comic books. The modern comic book came in the early 1930s in the United States as a giveaway premium to promote the sale of the whole range of household products such as cereal and cleanser. The comic books, which are printed in bright colors to attract the attentions of potential customers, proved so popular that some publishers decided to produce comic books that would come out on a monthly basis and would sell for a dime each. Though comic strips had been reproduced in publications prior to this time, the Famous Funnies comic book, which was started in 1934, marked the first occasion that a serialized book of comics was attempted.
(2) Early comic books reprinted already existing comic strips and comics based on known characters, however, publishers soon began introducing original characters developed specially for comic books. Superman was introduced in Action Comics in 1938, and Batman was introduced a year later. The tremendous success of these superhero comic books led to the development of numerous comic books on a variety of topics, though superhero comic book predominated. Astonishingly, by 1945, approximately 160 different comic books were being published in the United States each month, and 90 percent of US children were said to read comic books on a regular basis.
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