The heart of Zara’s strategy in the industry is to outcome rivals by putting fashionable clothes in stores quickly and maximizing the frequency of customer visits. Concepts and Connection 10.1 discusses the capabilities that the company has developed in the execution of it’s strategy. How do its capabilities lead to a quick production process and new appeal introductions? How do these capabilities encourage customers to visit its stores every few weeks? Does the execution of the company’s site selection capability also contribute to its competitive advantage? Explain.
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