The Horizontal marketing system is one where two or more unrelated businesses come together to pull in resources to exploit the
emerging opportunities.
Select one:
a. Vertical,
b. Horizontal,
C. Conventional
d. Static
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Explanation:
In other words, Horizontal marketing system is the merger of two unrelated companies who have come together to exploit the market opportunities. ... In this marketing system, the collaboration can be between: Two or more Manufacturers- With an objective of making optimum utilization of scarce resources.
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