Question

The IKEA company has waited a long time to get into India. Trace the events and challenges that have led up to this point.

Answer 1

Explanation:

Ikea of Sweden opens its first Indian store in Hyderabad on Thursday, a ₹ 1,000-crore bet that affordable furniture and assisted assembly will draw buyers in the world’s fastest-growing economy to its swanky 400,000 sq ft outlet.

It has been a milestone that’s more than a decade in the making, and the company expects to welcome as many as 6 million visitors a year. The showroom has some 7,500 products, of which about 1,000 will sell for less than ₹ 200 each. It’s the first of 25 stores Ikea plans to open across the country by 2025.