The impact of e-commerce on emerging indian markets
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E-commerce industry currently is very important in the world . With context of India we also try to find the upward trend of growth of e-commerce in India , and also increase in m-commence and digital penetration in India. Government policies and initiatives has also lead to increase of e-commerce in India over years . According to survey after demonization, role of cashless economy in India has increased significantly, thus the role of internet also likewise other such government policies have also had a major impact . a lot have been done and a lot has to be done when it comes to e-commerce industry in India . Also we study impact of literacy rate and unemployment rate on the growth of e-commerce industry in India. Also there is significant need to increase the literacy rate in India and also spread awareness among rural people in India about cashless economy and role of internet in India in today's world. With need of more allocation of money towards cyber crime and strict laws need to be made, not only to make this process more secure but also reliable . In this research paper we went through the trend of e-commerce in India which is rising significantly and also how service provider like 4G, 3G helped to increased the digital penetration in India which thus helped to increased the e-commerce and m-commerce sales in Indian economy. Likewise government had also played huge role through different laws and policies towards the growth of sales via internet.
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