The impact of globalization on cross-cultural communication
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Global communication is directly affected by the process of globalization, and helps to increase business opportunities, remove cultural barriers and develop a global village. Both globalization and global communication have changed the environmental, cultural, political and economic elements of the world.
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Understanding the impact of globalization on cross-culture communication is imperative for organizations seeking to create a competitive advantage in the global market. ... As society becomes more globally connected the ability tocommunicate across culturalboundaries has gained increasing prominence.
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