Question

The impact of internal branding on employee motivation and competitive advantage

Answer 1

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20 gives permission for innovation while helping to build consensus around that decision. There is another reason why you want to actively manage cultural norms. A company's organic mix of norms probably does not facilitate optimal decision making, because you may have one or more negative norms that work at cross-purposes. One of the most common in larger companies is:“No one ever gets fired for the safe choice.” In fact, this norm is often the result of a lack of norm definition or attention paid to defining the company goals.

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Answer 2

Motivation branding motivates workers in the sense that they feel sense of belonging to company