Question

The importance of analyzing qualitative data available in the digital and social media domain is best explained by which among the following.

a.Qualitative data carries rich customer insights 

 

b.Qualitative data is cheaper to capture and analyze

 

c.Qualitative data is easier to analyze and make inferences

 

d.Quantitative data is not accurate ​

Answer 1

Answer:

Qualitative data is important in determining the particular frequency of traits or characteristics. It allows the statistician or the researchers to form parameters through which larger data sets can be observed. Qualitative data provides the means by which observers can quantify the world around them.