The internal rate of return can best be described as: a. The rate which the business has to pay to raise finance for an investment. B. The return required by the managers of the business. C. The discount rate at which a set of cash flows have a zero net present value. D. The discount rate at which a set of cash flows have a positive net present value.
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Advertising as an Investment. Every business sees advertising as an expense, a necessary but sometimes unaffordable expense, in the business operations. Advertising is something that people always plan to do, but either reduce the budget for it, or neglect it, especially when business times are tough.
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