Question

The Internet has revolutionised business. It is now a common, often preferred, medium for

communication and transactions between businesses (B2B), businesses and consumers (B2C),

consumers and businesses (C2B), and others. Interesting and pertinent questions are, 'How do

marketing managers perceive

marketing managers use the Internet to improve their marketing performance?'

A study by Elaine Leong, Michael Ewing and Leyland Pitt offers unique insights into these

issues and, in particular, the differences before and after the 'dotcom crash'. The survey was

conducted over two timed periods spaced exactly one year on either side of the dotcom crash,

that is, in April 1999 and April 2001.​

Answer 1

Is this the answer or questions

Answer 2

Answer:

thanks for free points