Question

The ____ is the individual who will actually use and/or possess that which is “purchased.” Shopper Buyer Seeker Consumer​

Answer 1

Answer:

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–50s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics).

Answer 2

Answer:

Concept :

A corporation or organisation utilises the purchasing process to buy products or services in order to achieve its objectives. Although many businesses make an effort to establish standards for the purchasing process, procedures can differ significantly between firms.The expediting, supplier quality, shipping, and logistics are often also included in the larger procurement process, which includes purchasing.

Explanation:

• The study of people, groups, or organisations and all the behaviours connected to the acquisition, consumption, and disposal of products and services is known as consumer behaviour.
• Consumer behaviour refers to how a person's feelings, attitudes, and preferences influence their purchasing decisions.
• In an effort to comprehend people's desires and consumption habits, the formal study of consumer behaviour looks at human characteristics including demographics, personality traits, lifestyles, and behavioural factors.

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