Question

‘The kinds of tasks product manager perform are highly related to how marketing is organized’. Comment on the statement. Which type of company do you find product - focused organisation structure is being followed and what are its advantages?

Answer 1

Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent, formal structure may be unnecessary, but in a larger organization decisions have to be made about the delegation of various tasks. Thus, procedures are established that assign responsibilities for various functions. It is these decisions that determine the organizational structure.