Question

The launch of New Coke turned out to be a nightmare for CocaCola. Discuss the marketing implications of introducing New Coke.​

Answer 1

Answer:

The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost; this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied.