The launch of New Coke turned out to be a nightmare for CocaCola. Discuss the marketing implications of introducing New Coke.
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The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost; this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied.
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