the main factors of macro environment are-
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The Macro Environment consists of 6 different forces. These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment
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The main factors of Macro environment are :-
- Demographic
- Economic
- Political
- Ecological
- Socio-Cultural
- Technological forces
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