the major direct marketing communication tool used in today's business world is (a) television marketing (b) kiosk marketing (c) telephone marketing
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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected[1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.[1][2]
A pile of advertising mail
Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.
The prevalence of direct marketing and the unwelcome nature of some communications[3] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out
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