The market of today are different from one's with the past
Answers
Traditional Marketing focused on selling the products which were produced by the company whereas Modern Marketing first looks at from customer satisfaction point of view and then produce the product according to needs of the customers subsequently selling those goods to target customers.
Traditional Marketing used to think from company’s point of view as their whole focus was on selling the goods to the customer no matter whether they required the goods or not. Whereas Modern Marketing is customer oriented as under this type of marketing company first assesses the need of the customer and then the product is customized to suit the customer needs.
Traditional Marketing used mediums like flex boards, pamphlets, radio and television for advertising. Whereas Modern Marketing not only uses traditional medium of advertising but also uses modern methods like social media marketing, internet marketing and other such means to advertise the products.
Traditional Marketing was limited only to marketing or selling department and other department had no role to play in it. Whereas Modern Marketing is not limited to marketing department only rather the work in the whole company is done keeping in mind the marketing concept, so whether its planning department, research department, finance department all have something to offer for marketing department of the company.
Traditional Marketing is one dimensional as the only target of it was to sell the goods for profit. Whereas Modern Marketing is multidimensional as apart from selling goods for profit, it also lays emphasis on customer satisfaction, planning, after sales service and many other variables.