The marketing capability depends on
a) emergence of new customer segments
b) changes in customer habit
c) preference and buying behavior
d) all the above
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The marketing capability depends on all the points that have been mentioned above.
Explanation:
- The marketing capability of a firm depends on the emergence of new customers. If there are more customers in the market, the marketing strategy, as well as the capability of the firm, would be more.
- Changes in customer habits also affect the marketing capability. If a customer starts choosing products of one firm over all the other firms, it provides an opportunity for that firm to market its products.
- Preferences and buying behavior also influence the marketing capability as they determine the demand for a product.
- Therefore all of the above options are correct.
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