The marketing concept possibly sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Just consider: The fast-food hamburger industry offers tasty but unhealthy food. The hamburgers have a high fat content, and the restaurants promote fries and pies, two products high in starch and fat. The products are wrapped in convenient packaging, which leads to much waste. In satisfying consumer wants, these restaurants may be hurting consumer health and causing environmental problems. Hence the present evolutionary changes with marketing scenario in societal concept allow the marketer to think and act for the betterment of the consumer. Is this marketing approach an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Question: Discuss the growing importance of societal marketing concept in satisfying the consumer’s needs.
Answers
Explanation:
The Societal Marketing Concept,This concept holds that the organization’s task is to determinethe needs, wants, and interests of target markets and to deliver the desired satisfactions moreeffectively and efficiently than competitors (this is the original Marketing Concept).Additionally, it holds that this all must be done in a way that preserves or enhances theconsumer’s and the society’s well-being.This orientation arose as some questioned whether the Marketing Concept is an appropriatephilosophy in an age of environmental deterioration, resource shortages, explosive populationgrowth, world hunger and poverty, and neglected social services. Are companies that do an excellent job of satisfying consumer wants necessarily acting in thebest long-run interests of consumers and society? The marketing concept possibly sidesteps the potential conflicts among consumer wants,consumer interests, and long-run societal welfare. Just consider: The fast-food hamburger industry offers tasty butty unhealthy food. The hamburgers have a highfat content, and the restaurants promote fries and pies, two products high in starch and fat. Theproducts are wrapped in convenient packaging, which leads to much waste. In satisfyingconsumer wants, these restaurants may be hurting consumer health and causing environmentalproblems.17
Explanation:
It is too short question and I am not interested in these short type of questions..