Question

The Marketing department of Lime Tree Ltd. has to design its promotion strategies. For this the Marketing Manager assigns the task as follows: • Advertising executive will do the research to figure out what their organization needs the most, i.e., increase in customer base, building brand image or increasing the awareness about their product. The Copywriter will come up with taglines, scripts, jingles, and other written content. The Public relation officer will approach media platforms, influencers, and other relevant third parties to negotiate deals. The Graphic designer will be designing of the billboards, social media posters, video advertisements, etc. Each individual associated with designing of the promotion strategy knew the scope of their decision making. (a) Which concept of Management has been adopted by the Marketing Manager to get the promotion strategy designed? (b) Discuss any five points highlighting the importance of the concept identified above.





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Answer 1

In the given case marketing manager has adopted the management concept of Delegation of the authority and responsibility.

Explanation:

(a) Delegation of authority and responsibility concept has been used by the marketing manager.

(b) Importance points highlighting the authority and responsibility.

1. It gives required room and space to enhance the skills of the subordinates.

2. The Marketing manager can concentrate on the other critical issues of the department.

3. It strenghten the superior subordinate relationship.

4. Leadership traits among the people will be flourished.

5. It will grant stability in the work flow of the organization both horizontally and vertically.