Question

The Marketing department of Lime Tree Ltd. has to design its promotion strategies. For this the Marketing Manager assigns the task as follows: • Advertising executive will do the research to figure out what their organization needs the most, i.e., increase in customer base, building brand image or increasing the awareness about their product. The Copywriter will come up with taglines, scripts, jingles, and other written content. The Public relation officer will approach media platforms, influencers, and other relevant third parties to negotiate deals. The Graphic designer will be designing of the billboards, social media posters, video advertisements, etc. Each individual associated with designing of the promotion strategy knew the scope of their decision making. (a) Which concept of Management has been adopted by the Marketing Manager to get the promotion strategy designed? (b) Discuss any five points highlighting the importance of the concept identified above​

Answer 1

Answer:

The Marketing department of Lime Tree Ltd. has to design its promotion strategies. For this the Marketing Manager assigns the task as follows: • Advertising executive will do the research to figure out what their organization needs the most, i.e., increase in customer base, building brand image or increasing the awareness about their product. The Copywriter will come up with taglines, scripts, jingles, and other written content. The Public relation officer will approach media platforms, influencers, and other relevant third parties to negotiate deals. The Graphic designer will be designing of the billboards, social media posters, video advertisements, etc. Each individual associated with designing of the promotion strategy knew the scope of their decision making. (a) Which concept of Management has been adopted by the Marketing Manager to get the promotion strategy designed? (b) Discuss any five points highlighting the importance of the concept identified above