The media control how and what we think best essay
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The mass media may not be successful in telling people what to think but undoubtedly they are successfully telling their audience what to think about. The media cannot force anyone to believe in something or to have a certain opinion on a subject but at least it makes an influencing impression of which face of the coin does it think important. It makes a pre-notion or say first impression about the subject in the hearts of the audience and that off course changes the course of our thinking to a larger extent. So to a certain extent, yes, the media is controlling some of our decisions. Nowadays the media clearly tells that if you are thinking like this you are not right, you must rethink like the way they tell you to. Suppose let’s take an example of how teleshopping is done on television. The advertisement of a belt which has to be tied on stomach and waist 24 hours can reduce your weight. In the advertisement they clearly say and even show that running and exercises can’t make you slim and fit and that if you want to look slim and smarter you must use that belt 24 hours and needn’t running or any exercises daily. The question here is that they don’t even mention once that how good running or exercising is for healthy life rather than using the belt. Many people start thinking in that way and their lifestyle etc. is determined by their media friends only. These forms of media have big impact on the way we think, they feed us with endless promises and bombard us with telenovelas, advertisements, comics etc. They control what we think, whether we like it or not, they are here to stay. The best to thing to do is to be confident on what we believe in and not let them fry our brains with their gimmicks. It’s media which has made it necessary for us to have our toothpaste with salt, mint etc. as if you are going to eat it. It’s the media , social media , which has forced us think of count of friends on facebook and not the number of real friends on which we can count upon. No one can deny the fact that in 2014 General elections of India it was social media and other mass media which took Modi every nook and corner of the country. The media made a different perception of his leadership and people gave clear mandate historically to him and some leaders were made “Pappu” by the same media itself who still carry the same image in public. It was the effect of T.v, newspaper, and social media which gave a broad coverage to the anti-corruption movement under Anna Hazare jee which also projected Mr Arvind kejriwal as a game changer AAM AADMI in Politics who again got peoples mandate with a huge margin. The point here is that media is neither bringing the real problem or issues before the public nor it leaves the judgement on the audience or public but they have their judgements and they impose it on us which due to continuous repetition fits well in our mind and we are tended to take decision accordingly. One clear example of this is perception of people about Donald trump in India . Today a person in India who doesn’t know even the name of his local MLA to whom should he approach for societal works also found to be commenting sadly on elect president ..Ohhh Trump has won,very bad for India or somebody claims it to be very friendly for India .. The question here is who has taught them to make their judgements regarding him either it be positive or negative. The answer is it’s non other than media. There has been a recent trend in following celebrities on twitter, Facebook and then adopting their lifestyles as much as possible with the fact that we forget we realise that there is a huge difference between real life of that celebrity and what is being projected virtually. In a modern trend the decision of students to take admission in professional courses viz., B.E, B.Tech , MBA etc are highly influenced by rankings projected in media by different agencies and not the harsh realities which they never come to know.
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