the media in which advertisements use moving pictures and stories
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It was perhaps the secretive nature of the business that prompted James Joyce to chose advertising as the profession for Leopold Bloom, protagonist of his novel "Ulysses" (1922), one of the most influential works of 20th century English literature. Although Mr. Joyce?s hero was an advertising salesman, the time and location of the book?Dublin in 1904?place it well before the beginning of what is regarded as modern advertising. Moreover, little of Bloom?s professional life is portrayed by Mr. Joyce.
One prominent novelist of the 1930s, John P. Marquand, had worked at a major agency and used his agency experiences in his novels. Mr. Marquand spent a brief period as a copywriter at J. Walter Thompson Co., New York, in the 1920s, and his novel "H.M. Pulham, Esquire" took place against the background of a similar agency. Although the novel is a study in class relationships and an affirmation of tradition, the agency background is well sketched and without hostility.
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