The money spent on advertising makes OUT 25% of the new product's budget.
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How to Set an Advertising Budget
Fixed percentage of sales. Start with last year's total gross sales or average sales for the past few years, then allocate a specific percentage of that figure for advertising. ...
Comparable to the competition. Adopt the industry average for ad budgets for your company. ...
Objective and task-based. ...
The maximum amount.
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