the most relevant barrier to entry for a new shower gel brand looking at entering the semi-urban indian market can be
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Body Wash And Shower Gel
Sweat, dirt and oil are the biggest enemies in the world of skin care. In our fast paced life, body wash and shower gel are fast and convenient options for a quick clean feel. These are new products in the Indian market but an increasing number of urban households have already started to use them instead of soaps. Over the years, it has been a matter of argument whether body washes and shower gels are better than soaps in terms of saving money, time and water. But the reason why people often choose to go for them is that soaps are more abrasive for the skin whereas body washes and shower gels leave a gentle, soft and moisturising effect on the skin. Consumer VOICE did a panel test of a total of 7 body wash and shower gel brands to help you choose the right one.Proctor and Gamble developed Ivory Soap in 1878 and before that cleaning was a mere chore. Now cleaning with a soap is not the only option, there is a variety of body washes and shower gels available in the Indian market. People often opt for them over soaps as they are more convenient to travel with. Body wash and shower gels can be applied to the body with a loofah, wash cloth or bath sponge.
There is a wide range of body washes and shower gels available in the market outside India categorised as special for men, women, kids and infants. In India, the category of these two products is limited to only men and women.
One should be careful about his/her skin type while choosing a shower gel or body wash and should read the ingredient list before purchasing it to avoid any side effects. Parents are advised not to apply body wash or shower gel on children unless it is specified for them as it can be too harsh for young skin. One more reason why some people consider them better than soaps is that they create more lather so leave one with a feeling that they clean more.
Organic body washes and shower gels are perceived as safer and free from harmful chemicals by some consumers. But the reason why people often buy the commercial brands is that organic body washes and shower gels are available only in limited stores and a little more expensive than the regular brands.
DIFFERENCE BETWEEN BODY WASH AND SHOWER GEL
Body wash and shower gel are liquid forms of soaps which are used to clean the body. The main difference between body wash and shower gel is their respective texture. While body wash is more like liquid soaps and dishwashing liquids in texture, shower gel has a gel like consistency. Both body wash and shower gel come with different colours and fragrances.
Shower gels mostly have a higher concentration of fragrance than body washes.