The only element in the marketing mix that produces revenue the other elements produce cost
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Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company's
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The only marketing mix element that produces revenue is pricing, all other elements produce costs. Instead of setting a fixed price, companies employ a pricing structure for each product present in their product range.
Thereafter, they can change their prices as per the demand and supply in the market. Different products may be priced differently for different customers and in different markets.
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