Question

The premium fountain pen and diary combo industry in India generally sells around 1
million fountain pens and diary combos every year. This industry generally caters to
the richest sections of society, and the price range for these combos starts from at
least USD 6000 for a single set. In the last 10 years, the world has seen a massive
change in terms of technology and we are increasingly seeing that digital products
are replacing traditional items. With the coming of smart-phones, tablets and devices
such as Kindle, high-end consumers have started using these devices for
organizational tasks, and this has meant that the market for the premium pen and
diary combos has gone not grown in the last 10 years, and in fact, is beginning to see
its first signs of recession What should be strategy adopted by the premium fountain
pen and diary combo industry in order to be profitable in the long term?
Merge with other companies in the sector and try to reduce the competition,
thus reducing the price wars
Try to get back their Vost clientele with the help of new designer pen and diary
combos
Increase the appeal of their products by introducing a new line of cost-effective
combos for middle and lower classes of society.
Use technology-enhancement features in their products and convert them into
digital diaries and pens.​

Answer 1

ooooo

my god its tooo big and hard