Question

The primary role of imc is to

Answer 1

The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will (a) provide answers to primary questions of the target audience, (b) facilitate the customer ability to make correct decisions

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What is marketing, and what is the role IMC plays in the marketing process?

Marketing is used by management to plan and execute the conception, pricing, promotion, and distribution of its products. IMC is a tool of the promotion aspect of marketing

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