the process of collecting information about the external marketing environment is an use de
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environmental scanning is the process of collecting information about the external marketing environment to identify and interpret potential trends.
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The machine of gathering information about the out of doors marketing and marketing environment is stated as "Environmental scanning".
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Environmental scanning that means is the collection of facts from an organization's inner and outside environments, and cautious tracking of those environments to become aware of destiny threats and opportunities. It is the evaluation of all elements that could have an effect on the destiny of the organization.
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26 MAY 2022
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