Question

the process of collecting information about the external marketing environment is ​

Answer 1

Answer:

Environmental scanning

Explanation:

Answer 2

Question⤵

the process of collecting information about the external marketing environment is

Answer⤵

The process u about the external marketing environment isa. environmental management.

External Marketing Environment

The external marketing environment consists of social, demographic, economic, technological, political and legal, and competitive variables. ... Within the external environment, social factors are perhaps the most difficult for marketers to anticipate.

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