the process of creation of goods goods and services is production or innovation
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Product innovation encompasses all activities that precede the adoption of a new product in a market. Thus, innovation comprises the development as well as the realisation of a new product or production process by a company.
The three main stages of production are:
Pre-production: Planning, scripting & storyboarding, etc.
Production: The actual shooting/recording.
Post-production: Everything between production and creating the final master copy.
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