Question

The product/market expansion grid can be useful in identifying growth opportunities
for Companies. Consider a food retailer in your town he is exceptionally persevering, predictable what's more, acceptable individual, who makes Sandwiches for past one year. However, now he needs to develop his business, he comes to realize that you are an understudy of marketing and you have a ton of information about marketing systems so he came to you for information, in the wake of getting and exploring some fundamental data you saw that:
(1) His financial position is not strong as well as there is not enough space for selling Sandwiches in the current market.
(2) Habib Bank Limited offers him a small loan.
(3) He has also the capability to make a good quality burger.

Requirements:
1. Think creatively to describe four growth opportunities for that food retailer with the help of Growth Matrix. (7.5)
2. Suggest him growth opportunities, with logical discussion. (7.5)

Answer 1

Answer:

persevering, predictable what's more, acceptable individual, who makes Sandwiches for past one year. However, now he needs to develop his business, he comes to realize that you are an understudy of marketing and you have a ton of information about marketing systems so he came to you for information, in the wake of getting and