The pros and cons of a survey
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Pros:
1 It’s easy to do and quick to create
2It has a wide reach
3It saves you money on research costs
4You can do it via mail, email, online, telephone, and verbal methods
5It can quickly show you trends in the market
6It gathers large and significant data
Cons:
1Survey fatigue could lead to response bias
2Making the wrong questions can lead to inaccurate data
3Respondents may skip answers or quit in the middle of a survey
4Not the best method to use to gather info on a controversial topic
5The answers you provide must reflect the possible answers of the respondents
6Surveyors can be biased as well
Explanation:
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